Sprite Social Media Content
Britain’s leading lemon and lime flavoured soft drink launched its new global brand identity ‘Fresh Yourself’, along with a new 100% recyclable bottle.
Creating the social media content for this posed a refreshing opportunity.
Responsibilites
Design Lead, Motion Design
Agency
Movement
Challenge
For their ‘Fresh Yourself’ campaign, Sprite’s aim was to encourage young adults to stop overthinking by breaking them out of the monotony of everyday routine with unexpected disruptions. How could this be effectively applied within a social media context?
Also, how could we draw attention to their new 100% recyclable bottle in a way that would cut through all the noise on social media platforms?
‘Fresh Yourself’ Social Media Content
I helped Sprite achieve disruptive moments by setting up digital online experiences where young adults might be inclined to overthink, such as finding the perfect emoji, and then using eye catching methods to present the invitation to ‘Fresh Yourself’ instead.
Sustainability Promotional Content
With Sprite’s upgrade to 100% recyclability came the transition of their bottles from green to clear. I took this opportunity to build a dynamic animation around this noticeably visual update.