Southern Comfort Online Mobile Game
Southern Comfort were looking for a way to support their Karate Man promotion online. How could we achieve this in a comfortably different way?
Responsibilites
Art Direction, Design
Agency
Communicator
Challenge
Our objective was to create a fun mobile game that would encourage the user to express their unique identity in a way that would compliment the Karate Man promotion.
Initial Design Concepting
After reviewing the promotional material, I came to the conclusion that a simple game where the user could get a funny virtual haircut in the same hairdressing salon as the Karate Man himself would work well.
I started by creating a user flow of how this game could work on a mobile platform. I included the use of large, tappable CTAs that would draw attention and also help hero the products and the Karate Man. In this process I also established the tone of voice throughout the game.
UI Design
Using visual cues from the advertising and branding, I crafted the look and feel of the game, recreating the hairdressing salon and building the design elements required around this. I then worked with the developer to ensure that the integrity of the original designs were met.
