Nesquik Studios Global Website
Nesquik’s objective was to find a way to let the great taste and magic of their products transform mornings for parents and their children.
Responsibilites
Lead Creative, Brand Guardian, Art Direction, Design
Agency
McCann
Challenge
Building upon the existing branding, we were tasked with creating a global website featuring fun Nesquik recipes and activities, and also providing a community where these discoveries could be shared. This experience needed to be delivered across multiple devices within the constraints of a CMS platform.
UI Design
Taking into consideration the targeted audience along with insights from UX, I decided upon a simple design structure so that content could be discovered quickly and easily. The choice of imagery and colours were then used to add a dimension of fun and excitement.
In order to adhere to the tight deadlines, we used a modular approach so that we could protoype, refine and develop the designs in clearly defined sprints, while at the same time getting regular approval from the client.
After creating the initially approved designs, I then oversaw the design team to create additional content, along with ongoing iterative refinements.
Design Consistency
As Digital Brand Guardian I created the design system and style guide to help inform the global markets when designing future elements. I also provided guidance on how the photography should look and framing to best suit the modules.
