IQOS Global Website
Our objective was to provide a fresh look and feel for the global website within the constraints of a cross-platform framework. It needed to be contemporary, easy to use and reflect the quality and ethos of the IQOS range of heated tobacco products.
Responsibilites
Design
Agency
Publicis Sapient
Challenge
The website needed to quickly convey key information about the IQOS products and how the user could benefit from making the switch to a smoke-free alternative. Another important consideration was finding a way to introduce the latest innovations from IQOS, and providing a clear pathway to purchasing their products.
UI Design
As part of the UI design team, I helped create design templates for global delivery. I was also tasked with progressing the designs of specific interactive modules and icons to provide a unified, on brand experience that would engage the user.
