IQOS Global Website and Email Campaigns
To raise awareness of their smoke-free alternatives to cigarettes, IQOS wanted to refresh their website and email campaigns in a way that would help inform and inspire people to make the switch.
Responsibilites
Design, Design Lead
Agency
Publicis Sapient
Overview
I was tasked with creating responsive designs for the website, which included defining the look and feel of interactive modules and icon development.
I also helped shape the evolution of the designs and animations for the email campaigns to maximise user engagement.
From January 2023 I was pleased to accept the responsibilities of Design Lead for the email campaigns. I created styleguides and played an active role in the development of the design system to assist with maintaining brand consistency globally. I also oversaw the output of the creative team to help us achieve the highest quality work while staying true to the brand.
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