Challenge

We needed to create the lookbooks in an easy to scan format that would align with our redesign of their US website, while also being uniquely themed to set each one apart.

UI Design

As Art Director and Designer for this project, I used a clean approach incorporating large imagery and reduced copy to hero the products and clearly convey key benefits and facilitate purchase.

Building upon the design language established by the US redesign I shaped this with a further simplified grid formation. I also used colours specific to each season to help these lookbooks stand out from each other and to present them as the latest and greatest that Triumph was offering on their website.